clever CLOTHES FOR creative KIDS


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Developmentally appropriate designs free of gender stereotypes.


Great fitting, ultra soft fabric for comfortable playing.


Imaginative clothes in every color of the rainbow.

New Releases

What Our Customers Say

"My daughter loves the Dino dress. She likes pink, ruffles and dinosaurs. The spikes make the dress interactive and fun. Dress up is a big part of play at this age."

- Judith

"My son wears these leggings with a long sleeve shirt and it's so cute! He gets so many compliments wherever we go. I am one happy mama!"

- Faith

"I have a daughter who LOVES bugs, dinosaurs and cars and all of the 'boy' things but she still identifies as a girl. It is a relief to have recently discovered your clothing line!"

- Amanda

"Love these clothes! Thanks to xxxxxx who I follow on Instagram or I would have never found this brand! I can't wait to order more clothes for my girls. I love that they teach things too!"

- Autumn

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